Advertising is currently undergoing the greatest advancement in marketing technology in history due to the development of Real Time Bidding & Programmatic buying.
Programmatic buying is the most profound development in digital marketing and every company needs a good understanding of programmatic buying to run successful digital marketing programs.
In short, RTB/Programmatic buying is a structural change that is permanently changing how website traffic is driven: The industry is lead by Google, MSN, Yahoo, Facebook and is already at 2 billion a year, in its first 2 years…
Why? It Delivers what marketers and advertisers have always wanted: The ability to precisely place the…
Right message to the Right individual at the Right Time and for the Right Price to help increase conversions, revenues and profits.
Konnektive offers you 5 different systems so you can target very specific audiences:
1. Website Targeting:
2. Geo targeting:
4. Audience Targeting:
5. Custom Audience Builder (CAB):
Nearly every person who surfs the Internet has an in-depth detailed profile. This profile is built by compiling data that is delivered from both online and offline activity including, Search, Social, Interest, Behavioral, Demographical, Transactional, and In-market data. Using this data, the CAB learns how to define and then find your ideal prospects. For example, if 1,000 people go to your website and 10 of those people buy your product, those 10 buyers would be profiled by the CAB as your Perfect Prospects. Then using the profile criteria of your “perfect prospects”, the CAB will only show your banner ads to other people who have profiles that are “look a likes” to your perfect prospect profile.