The Best CRM for 2023

The Best CRM for 2023

As an e-commerce store owner, knowing and delivering what your customers want is the key to success.

One tool that can greatly assist with this is a customer relationship management (CRM) software.

While there are many options available, finding the right one for your business can be difficult.

So in this blog post, you'll discover...

Let's get started.

What is a CRM?

A CRM software is basically a tool that helps you manage and grow your relationships with customers.

It stores all your business contacts' data, including their demographics, purchase history, and how they interact with your business.

CRM systems help you analyze those interactions to increase customer retention, maximize sales, and streamline order fulfillment.

Plus, a CRM keeps you up to date on how your customers are interacting with your store so you can proactively solve their problems and minimize complaints and chargebacks.

Your CRM helps your store in multiple ways:

Customer Experience

Improving business-customer relationships is the primary function of CRM software.

You can customize messages and automate customer replies when interacting with your brand. This allows you to provide value right from the very beginning.

And giving your whole team access to all relevant information lets them learn more about your prospective customers.

Your employees have everything they need to provide better customer service... leading to improved customer satisfaction.

Better Productivity and Collaboration

A CRM boosts productivity by automating a bunch of boring business tasks like custom reports, activity logs, task reminders, and segmentations.

This way, you can focus on making sales instead of wasting time on paperwork.

CRM also lets you set standard operating procedures to make sure your service stays top-notch even when someone's out.

Plus, when everyone on your team can access the CRM platform, it's easier to work together and get stuff done efficiently."

Detailed Insights and Analytics

No more guessing how your marketing efforts are performing. A good CRM pulls data from every part of a business to give a complete picture of campaign results and team performance.

And because of this, you can make data-backed decisions on what to improve to increase sales.

5 Features to Look For in a CRM Platform

Complete Customer 360-Degree View

Deep customer data analysis is the primary function of every CRM platform.

The data you collect should help you understand your customer base better so you can deliver personalized and irresistible offers.

Business Workflows

Project management is another function of CRM tools.

High-quality CRMs have built-in workflows that help in task management and automation.

E-commerce Integrations

The best customer data come from customer interactions.

A CRM that seamlessly integrates with your e-commerce tools leads to time-saving automation and improved data collection.

Decision Making

Data analytics from your CRM should help you determine:

Knowing all these will help you adjust your strategies. It lets you focus better on your ideal target market and improve customer experience.

Customer Satisfaction Tracking

Do you know what your customers are saying about you? Your CRM tool should keep track of that! This helps you optimize your workflows so you can keep your customers happy.

You can also automate responses and compile FAQs to address common buyer concerns, like lost orders, exchanges, returns, and complaints.

Top CRM Software Solutions for E-commerce Businesses


Mailchimp is more than just an email marketing platform. Its CRM helps business owners capture leads, automate messages, and build consumer relationships.

Its audience dashboard has pre-built segments for customer data, like locations, common tags, and customer lifetime value. It also has a mobile app that lets you organize all your contacts wherever you are.


Klaviyo's CRM system allows you to target your ideal customer with data-driven profiles. It manages every customer interaction, message, and preference, so you can see them as individuals while communicating at scale.

Each customer profile is built for e-commerce. Klaviyo records the total revenue, number of orders, location, purchases, engagements, and coupon codes used by each client. It also offers advanced segmentation to personalize your messages based on data.


Drip helps you create automated customer journeys, keep an eye on which emails get opened and clicked, and send personalized messages.

You can view and analyze all e-commerce data in a single, organized dashboard. Segment your audience and automate workflows to turn every shopping experience into revenue.

Konnektive: The World's Most Powerful CRM

As one of the most powerful CRMs in the market, Konnektive helps you build, grow, and scale your e-commerce store faster than ever.

Konnektive’s cutting-edge technology captures every datapoint related to your customers, and automatically categorizes them to help you deliver more effective communication with each customer through email and SMS.

You get a 360-view of your business in one central dashboard, connecting sales from your websites with your partner fulfillment systems and customer care, keeping service on point whenever someone buys from you.

Konnektive seamlessly integrates with popular marketing automation platforms for easy task automation. Its easy-to-use system lets you manage the entire backend of your business all in one place.

And because of Konnektive's robust CRM features, your e-commerce business can...

Supercharge your sales processes with a CRM software made especially for e-commerce businesses. Book a demo with Konnektive today.


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